You've ditched the Econoline for a sweet tour bus, and now instead of playing to 20 or 30 sweaty dudes and chicks, you're playing to like 10,000 extra-sweaty dudes and chicks. Plus, you're finally getting paid — your band is pulling down well over $100,000 for every performance, so the cash is flowing freely. It's like a dream come true, until you suddenly realize that you've been touring nonstop for over a year, you're exhausted, and you have a week off before the next tour starts again.
Not only is this a necessary part of promotion if you want the public to remember you for longer than four days, it will become absolutely critical to sustaining your lifestyle. Let's face it: while on the road, you won't be eating at McDonald's every day, then retiring after each night's performance to a six-pack of Pabst and a peaceful slumber. You're going to be spending the hell out of every dollar you make on rich food, expensive booze, and crazy drugs while keeping the sleep schedule of a literal vampire. By the end of each tour, you'll have surprisingly little cash in the bank, your health will be in the toilet, and it'll feel like you have about six seconds to recover before it's time to do it all again. It's just how the industry works — only about the top 10 percent of artists end up seeing much of anything from their sales. You're not one of those, so saddle up.
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